Visa now offers fast contactless payments with Tap to Pay. So we hired a tortoise to help us tell everyone about it.
A MODULAR CAMPAIGN
The campaign had to be flexible enough to highlight different Visa cards and the many things you can buy with them.
Over the course of 2 days, with the help of Terri Timely and lettering extraordinaire Becca Clason, we shot 30+ unique vignettes that could be mixed and matched to give us over 1000 potential combinations.