VISA: TAP TO PAY

Visa now offers fast contactless payments with Tap to Pay. So we hired a tortoise to help us tell everyone about it.

 
 
 

A MODULAR CAMPAIGN

The campaign had to be flexible enough to highlight different Visa cards and the many things you can buy with them.

Over the course of 2 days, with the help of Terri Timely and lettering extraordinaire Becca Clason, we shot 30+ unique vignettes that could be mixed and matched to give us over 1000 potential combinations.

 
 

CDs: Laura Holmes, Leah Butler; Sr CW: Lannie Hartley at Decoded Advertising

Director: Terri Timely, Park Pictures; Edit: ArtJail; Color: MPC