VELVEETA: VEL2GO


Sometimes a phoenix rises from the ashes, and sometimes it’s a travel pack of cheese.

After selling this silly idea back in 2022, 3 years later some cheesy friends at JL and Kraft were able to bring it to pockets everywhere.

 


Featured In: The Late Show, AdAge, Food&Wine, NYPost, Fast Company, Nerdist, LBB

Concept with: Lannie Hartley (Sr CW)

Finished by our friends Brooke Chai (CW), Alec Milton (AD), Marjorie Vardo (Creative Lead) at Johannes Leonardo