The Home Depot spent 4 years re-engineering its Husky tools line. But no one knew about it, not even their own associates.

With the help of 2 sumo wrestlers, a 1300cc chopper, and 72 snakes (to name a few) we reintroduced the brand in a series of web films and communication pieces.




Internal print pieces including a magazine insert and notebook helped us educate associates.

The process resulted in a new brand identity and voice for Husky.


With: Susan Corbo, Leopold BillardJordan KramerAlly Farrish, Carl Ejlers + Anders Hellstrom at Mother New York