THE MADE TO BE HUSKY TOUR
In order to get Husky tools in the hands of Home Depot associates and customers, we created the Made To Be Husky tour. Over the course of 6 months, we visited Home Depot stores across the country with a one-of-a-kind Peterbilt semi that we filled with hundreds of Husky products.
THE BADDEST TOOLBOX ON WHEELS
We designed every inch of our 42 ft. truck, from the chrome Husky dog hood ornament to the custom tool wall.
Key product advantages and benefits were featured over a series of test stations.
High scores and participation in tool test stations were awarded with stickers, t-shirts and hats.
In addition to store visits, the Made To Be Husky tour accomplished tough jobs along the way.