PIZZA HUT PIE TOPS

Pizza Hut was the official pizza of March Madness 2017. But ordering pizza and watching the Big Dance is hard to do at the same time. So we partnered with sneakerhead legend The Shoe Surgeon to produce a limited number of basketball shoes that make ordering pizza so easy, all you have to do is press a button built into the shoes themselves.

(Roles: Concept and Development)

 


ROLLOUT

The shoes were teased out leading up to March Madness and officially announced on the first of the month. Then, basketball Hall of Famer, Grant Hill helped tell the world how easy it is to order pizza during commercial breaks.

 

We received some awesome press too.


With: 

Executive Creative Director - Scott Bell

Creative Director - Tara Lawell

Associate Creative Directors - Evan Schultz, Ben Bliss

Creatives - Patrick Newman