MASSMUTUAL: ADOPT A RUNNER

Most people who run the New York City Marathon are from out of town, so they don't have anyone in the area to cheer them on. We created a platform to connect those runners with local cheer-ers, giving them a boost when they need it the most. 

 
 
 
 

Concept with Chase Kimball (CW), Ben Waldman (AD), Josh Young (CW)

Finished by Kasia Canning + Nicole James (ACD) and our friends at Johannes Leonardo