HUSKY TOOLS

The Home Depot spent 4 years re-engineering its Husky tools line. But no one knew about it, not even their own associates.

With the help of 2 sumo wrestlers, a 1300cc chopper, and 72 snakes (to name a few) we reintroduced the brand in a series of web films and communication pieces.

 

 


ASSOCIATE COMMUNICATIONS

Internal print pieces including a magazine insert and notebook helped us educate associates.

The process resulted in a new brand identity and voice for Husky.

 

With:

Creative Director: Susan Corbo

Senior Creatives: Leopold Billard + Jordan Kramer

Creatives: Ally Farrish, Carl Ejlers + Anders Hellstrom